Segment disclosures

Company overview

INUVO, INC.

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

8 dimension combinations 98 retained observations 21 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Operating Segments · Publisher Network

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=inuv:PublisherNetworkMember
PeriodValueUnitFiledEvidence
2016-04-01 – 2016-06-304746148 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2016-01-01 – 2016-06-3010021405 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2016-01-01 – 2016-03-315275257 USD2016-04-27 · 20:55:35.000ZOpen filing evidence
2015-01-01 – 2015-12-3130298532 USD2016-02-12 · 16:26:54.000ZOpen filing evidence
2015-04-01 – 2015-06-309284038 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2015-01-01 – 2015-06-3016857418 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2015-01-01 – 2015-03-317573380 USD2016-04-27 · 20:55:35.000ZOpen filing evidence
2014-01-01 – 2014-12-3125686241 USD2016-02-12 · 16:26:54.000ZOpen filing evidence

Operating Segments · Software Search

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=inuv:SoftwareSearchMember
PeriodValueUnitFiledEvidence
2016-04-01 – 2016-06-3010902764 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2016-01-01 – 2016-06-3024357956 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2016-01-01 – 2016-03-3113455192 USD2016-04-27 · 20:55:35.000ZOpen filing evidence
2015-01-01 – 2015-12-3140139584 USD2016-02-12 · 16:26:54.000ZOpen filing evidence
2015-04-01 – 2015-06-307443772 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2015-01-01 – 2015-06-3013291339 USD2016-08-04 · 21:07:01.000ZOpen filing evidence
2015-01-01 – 2015-03-315847567 USD2016-04-27 · 20:55:35.000ZOpen filing evidence
2014-01-01 – 2014-12-3123913245 USD2016-02-12 · 16:26:54.000ZOpen filing evidence

Ownedand Operated Network

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=inuv:OwnedandOperatedNetworkMember
PeriodValueUnitFiledEvidence
2013-07-01 – 2013-09-303701673 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2013-01-01 – 2013-09-3015326976 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2012-07-01 – 2012-09-309008520 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2012-01-01 – 2012-09-3019409070 USD2013-10-30 · 21:45:10.000ZOpen filing evidence

Publisher Network

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=inuv:PublisherNetworkMember
PeriodValueUnitFiledEvidence
2016-01-01 – 2016-12-3126011543 USD2017-02-16 · 21:39:08.000ZOpen filing evidence
2016-07-01 – 2016-09-306165769 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2016-01-01 – 2016-09-3016187174 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2015-01-01 – 2015-12-3130298532 USD2017-02-16 · 21:39:08.000ZOpen filing evidence
2015-07-01 – 2015-09-307241441 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2015-01-01 – 2015-09-3024098859 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2015-04-01 – 2015-06-309284038 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2015-01-01 – 2015-06-3016857418 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2015-01-01 – 2015-03-317573380 USD2015-04-29 · 20:33:06.000ZOpen filing evidence
2014-01-01 – 2014-12-3125686241 USD2015-02-09 · 20:47:17.000ZOpen filing evidence
2014-07-01 – 2014-09-307089584 USD2015-10-26 · 20:33:40.000ZOpen filing evidence
2014-01-01 – 2014-09-3018110706 USD2015-10-26 · 20:33:40.000ZOpen filing evidence
2014-04-01 – 2014-06-305569504 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2014-01-01 – 2014-06-3011021121 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2014-01-01 – 2014-03-315451617 USD2015-04-29 · 20:33:06.000ZOpen filing evidence
2013-01-01 – 2013-12-3135859352 USD2015-02-09 · 20:47:17.000ZOpen filing evidence
2013-07-01 – 2013-09-3010807377 USD2014-10-30 · 20:41:16.000ZOpen filing evidence
2013-01-01 – 2013-09-3028232281 USD2014-10-30 · 20:41:16.000ZOpen filing evidence
2013-04-01 – 2013-06-3010090434 USD20130808Open filing evidence
2013-01-01 – 2013-06-3020883519 USD20130808Open filing evidence
2013-01-01 – 2013-03-3110793085 USD20130509Open filing evidence
2012-01-01 – 2012-12-3125888154 RestatedUSD2014-03-10 · 21:19:40.000ZOpen filing evidence
2012-07-01 – 2012-09-306472905 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2012-01-01 – 2012-09-3017713488 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2012-04-01 – 2012-06-305439452 USD20130808Open filing evidence
2012-01-01 – 2012-06-3011823541 USD20130808Open filing evidence
2012-01-01 – 2012-03-316384088 USD20130509Open filing evidence
2011-01-01 – 2011-12-3135753243 USD20130313Open filing evidence

Software Search

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=inuv:SoftwareSearchMember
PeriodValueUnitFiledEvidence
2016-01-01 – 2016-12-3145518559 USD2017-02-16 · 21:39:08.000ZOpen filing evidence
2016-07-01 – 2016-09-3011319318 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2016-01-01 – 2016-09-3035677274 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2015-01-01 – 2015-12-3140139584 USD2017-02-16 · 21:39:08.000ZOpen filing evidence
2015-07-01 – 2015-09-3012012611 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2015-01-01 – 2015-09-3025303950 USD2016-10-26 · 20:47:35.000ZOpen filing evidence
2015-04-01 – 2015-06-307443772 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2015-01-01 – 2015-06-3013291339 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2015-01-01 – 2015-03-315847567 USD2015-04-29 · 20:33:06.000ZOpen filing evidence
2014-01-01 – 2014-12-3123913245 USD2015-02-09 · 20:47:17.000ZOpen filing evidence
2014-07-01 – 2014-09-305936427 USD2015-10-26 · 20:33:40.000ZOpen filing evidence
2014-01-01 – 2014-09-3015979055 USD2015-10-26 · 20:33:40.000ZOpen filing evidence
2014-04-01 – 2014-06-305372529 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2014-01-01 – 2014-06-3010042629 USD2015-07-29 · 20:46:01.000ZOpen filing evidence
2014-01-01 – 2014-03-314670100 USD2015-04-29 · 20:33:06.000ZOpen filing evidence
2013-01-01 – 2013-12-3119130988 USD2015-02-09 · 20:47:17.000ZOpen filing evidence
2013-07-01 – 2013-09-303701673 USD2014-10-30 · 20:41:16.000ZOpen filing evidence
2013-01-01 – 2013-09-3015326976 USD2014-10-30 · 20:41:16.000ZOpen filing evidence
2013-04-01 – 2013-06-303039994 USD20130808Open filing evidence
2013-01-01 – 2013-06-308166688 USD20130808Open filing evidence
2013-01-01 – 2013-03-315126694 USD20130509Open filing evidence
2012-01-01 – 2012-12-3127474791 RestatedUSD2014-03-10 · 21:19:40.000ZOpen filing evidence
2012-04-01 – 2012-06-307434529 USD20130808Open filing evidence
2012-01-01 – 2012-06-309817592 USD20130808Open filing evidence
2012-01-01 – 2012-03-312383061 USD20130509Open filing evidence
2011-01-01 – 2011-12-3166753 USD20130313Open filing evidence

Total Net Revenue

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=inuv:TotalNetRevenueMember
PeriodValueUnitFiledEvidence
2013-07-01 – 2013-09-3014509050 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2013-01-01 – 2013-09-3043559257 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2013-04-01 – 2013-06-3013130428 USD20130808Open filing evidence
2013-01-01 – 2013-06-3029050207 USD20130808Open filing evidence
2013-01-01 – 2013-03-3115919779 USD20130509Open filing evidence
2012-01-01 – 2012-12-3153362945 USD20130313Open filing evidence
2012-07-01 – 2012-09-3015481425 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2012-01-01 – 2012-09-3037122558 USD2013-10-30 · 21:45:10.000ZOpen filing evidence
2012-04-01 – 2012-06-3012873981 USD20130808Open filing evidence
2012-01-01 – 2012-06-3021641133 USD20130808Open filing evidence
2012-01-01 – 2012-03-318767149 USD20130509Open filing evidence
2011-01-01 – 2011-12-3135819996 USD20130313Open filing evidence

Publisher Network

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=vtro:PublisherNetworkMember
PeriodValueUnitFiledEvidence
2014-04-01 – 2014-06-305569504 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2014-01-01 – 2014-06-3011021121 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2014-01-01 – 2014-03-315451617 USD2014-04-24 · 21:04:42.000ZOpen filing evidence
2013-04-01 – 2013-06-308507907 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2013-01-01 – 2013-06-3017424904 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2013-01-01 – 2013-03-318916997 USD2014-04-24 · 21:04:42.000ZOpen filing evidence

Software Search

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=vtro:SoftwareSearchMember
PeriodValueUnitFiledEvidence
2014-04-01 – 2014-06-305372529 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2014-01-01 – 2014-06-3010042629 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2014-01-01 – 2014-03-314670100 USD2014-04-24 · 21:04:42.000ZOpen filing evidence
2013-04-01 – 2013-06-304622521 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2013-01-01 – 2013-06-3011625303 USD2014-07-31 · 21:01:26.000ZOpen filing evidence
2013-01-01 – 2013-03-317002782 USD2014-04-24 · 21:04:42.000ZOpen filing evidence