Segment disclosures

Company overview

AMERICAN GREETINGS CORP

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

19 dimension combinations 298 retained observations 27 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Operating Segments · Ag Interactive

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:AgInteractiveMember
PeriodValueUnitFiledEvidence
2016-08-27 – 2016-11-2513812000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-03-01 – 2016-11-2539855000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-05-27 – 2016-08-2613112000 USD20161007Open filing evidence
2016-03-01 – 2016-08-2626043000 USD20161007Open filing evidence
2016-03-01 – 2016-05-2712931000 USD20160708Open filing evidence
2015-03-01 – 2016-02-2956483000 USD20160526Open filing evidence
2015-08-29 – 2015-11-2714420000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-07 – 2015-11-2741586000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-01 – 2015-11-2741586000 USD20160108Open filing evidence
2015-05-30 – 2015-08-2813736000 USD20161007Open filing evidence
2015-03-07 – 2015-08-2827166000 USD20161007Open filing evidence
2015-03-01 – 2015-08-2827166000 USD20151009Open filing evidence
2015-03-07 – 2015-05-2913430000 USD20160708Open filing evidence
2015-03-01 – 2015-05-2913430000 USD20150710Open filing evidence
2014-03-01 – 2015-02-2858995000 USD20160526Open filing evidence
2014-08-30 – 2014-11-2815149000 USD20160108Open filing evidence
2014-03-01 – 2014-11-2844093000 USD20160108Open filing evidence
2014-05-31 – 2014-08-2914445000 USD20151009Open filing evidence
2014-03-01 – 2014-08-2928944000 USD20151009Open filing evidence
2014-03-01 – 2014-05-3014499000 USD20150710Open filing evidence
2013-03-01 – 2014-02-2861084000 USD20160526Open filing evidence
2013-08-31 – 2013-11-2915935000 USD20150109Open filing evidence
2013-03-01 – 2013-11-2945139000 USD20150109Open filing evidence
2013-06-01 – 2013-08-3014504000 USD20141010Open filing evidence
2013-03-01 – 2013-08-3029204000 USD20141010Open filing evidence
2013-03-01 – 2013-05-3114700000 USD20140714Open filing evidence
2012-03-01 – 2013-02-2864440000 USD20150515Open filing evidence
2012-08-25 – 2012-11-2315982000 USD20140108Open filing evidence
2012-03-01 – 2012-11-2347255000 USD20140108Open filing evidence
2012-05-26 – 2012-08-2415777000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-08-2431273000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-05-2515496000 USD20130710Open filing evidence
2011-03-01 – 2012-02-2968514000 USD20140602Open filing evidence

Operating Segments · International Retail Operations

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:InternationalRetailOperationsMember
PeriodValueUnitFiledEvidence
2016-08-27 – 2016-11-2550021000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-03-01 – 2016-11-25170582000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-05-27 – 2016-08-2655149000 USD20161007Open filing evidence
2016-03-01 – 2016-08-26120561000 USD20161007Open filing evidence
2016-03-01 – 2016-05-2765412000 USD20160708Open filing evidence
2015-03-01 – 2016-02-29313759000 USD20160526Open filing evidence
2015-08-29 – 2015-11-2762279000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-07 – 2015-11-27199590000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-01 – 2015-11-27199590000 USD20160108Open filing evidence
2015-05-30 – 2015-08-2865503000 USD20161007Open filing evidence
2015-03-07 – 2015-08-28137311000 USD20161007Open filing evidence
2015-03-01 – 2015-08-28137311000 USD20151009Open filing evidence
2015-03-07 – 2015-05-2971808000 USD20160708Open filing evidence
2015-03-01 – 2015-05-2971808000 USD20150710Open filing evidence
2014-03-01 – 2015-02-28336860000 USD20160526Open filing evidence
2014-08-30 – 2014-11-2864398000 USD20160108Open filing evidence
2014-03-01 – 2014-11-28213303000 USD20160108Open filing evidence
2014-05-31 – 2014-08-2969741000 USD20151009Open filing evidence
2014-03-01 – 2014-08-29148905000 USD20151009Open filing evidence
2014-03-01 – 2014-05-3079164000 USD20150710Open filing evidence
2013-03-01 – 2014-02-28332066000 USD20160526Open filing evidence
2013-08-31 – 2013-11-2964875000 USD20150109Open filing evidence
2013-03-01 – 2013-11-29202325000 USD20150109Open filing evidence
2013-06-01 – 2013-08-3062732000 USD20141010Open filing evidence
2013-03-01 – 2013-08-30137450000 USD20141010Open filing evidence
2013-03-01 – 2013-05-3174718000 USD20140714Open filing evidence
2012-03-01 – 2013-02-28244106000 USD20150515Open filing evidence
2012-08-25 – 2012-11-2367635000 USD20140108Open filing evidence
2012-03-01 – 2012-11-23107519000 USD20140108Open filing evidence
2012-05-26 – 2012-08-2439884000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-08-2439884000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence

Operating Segments · International Social Expression Products And Intersegment Items Net

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:InternationalSocialExpressionProductsAndIntersegmentItemsNetMember
PeriodValueUnitFiledEvidence
2016-05-27 – 2016-08-2636543000 USD20161007Open filing evidence
2016-03-01 – 2016-08-2673548000 USD20161007Open filing evidence
2016-03-01 – 2016-05-2737005000 USD20160708Open filing evidence
2015-03-01 – 2016-02-29206351000 USD20160526Open filing evidence
2015-08-29 – 2015-11-2756416000 USD20160108Open filing evidence
2015-03-01 – 2015-11-27162843000 USD20160108Open filing evidence
2015-05-30 – 2015-08-2854572000 USD20161007Open filing evidence
2015-03-07 – 2015-08-28106427000 USD20161007Open filing evidence
2015-03-01 – 2015-08-28106427000 USD20151009Open filing evidence
2015-03-07 – 2015-05-2951855000 USD20160708Open filing evidence
2015-03-01 – 2015-05-2951855000 USD20150710Open filing evidence
2014-03-01 – 2015-02-28257596000 USD20160526Open filing evidence
2014-08-30 – 2014-11-2868190000 USD20160108Open filing evidence
2014-03-01 – 2014-11-28190381000 USD20160108Open filing evidence
2014-05-31 – 2014-08-2957217000 USD20151009Open filing evidence
2014-03-01 – 2014-08-29122191000 USD20151009Open filing evidence
2014-03-01 – 2014-05-3064974000 USD20150710Open filing evidence
2013-03-01 – 2014-02-28249790000 USD20160526Open filing evidence
2013-08-31 – 2013-11-2970439000 USD20150109Open filing evidence
2013-03-01 – 2013-11-29184783000 USD20150109Open filing evidence
2013-06-01 – 2013-08-3054635000 USD20141010Open filing evidence
2013-03-01 – 2013-08-30114344000 USD20141010Open filing evidence
2013-03-01 – 2013-05-3159709000 USD20140714Open filing evidence
2012-03-01 – 2013-02-28275861000 USD20150515Open filing evidence
2012-08-25 – 2012-11-2376434000 USD20140108Open filing evidence
2012-03-01 – 2012-11-23200406000 USD20140108Open filing evidence
2012-05-26 – 2012-08-2461292000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-08-24123972000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-05-2562680000 USD20130710Open filing evidence
2011-03-01 – 2012-02-29347866000 USD20140602Open filing evidence

Operating Segments · International Social Expression Products

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:InternationalSocialExpressionProductsMember
PeriodValueUnitFiledEvidence
2016-08-27 – 2016-11-2568271000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-03-01 – 2016-11-25167153000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-05-27 – 2016-08-2648296000 USD20161007Open filing evidence
2016-03-01 – 2016-08-2698882000 USD20161007Open filing evidence
2016-03-01 – 2016-05-2750586000 USD20160708Open filing evidence
2015-03-01 – 2016-02-29273477000 USD20160526Open filing evidence
2015-08-29 – 2015-11-2783906000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-07 – 2015-11-27211932000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-01 – 2015-11-27211932000 USD20160108Open filing evidence
2015-05-30 – 2015-08-2865858000 USD20161007Open filing evidence
2015-03-07 – 2015-08-28128026000 USD20161007Open filing evidence
2015-03-01 – 2015-08-28128026000 USD20151009Open filing evidence
2015-03-07 – 2015-05-2962168000 USD20160708Open filing evidence
2015-03-01 – 2015-05-2962168000 USD20150710Open filing evidence
2014-03-01 – 2015-02-28319825000 USD20160526Open filing evidence
2014-08-30 – 2014-11-2896424000 USD20160108Open filing evidence
2014-03-01 – 2014-11-28239914000 USD20160108Open filing evidence
2014-05-31 – 2014-08-2968451000 USD20151009Open filing evidence
2014-03-01 – 2014-08-29143490000 USD20151009Open filing evidence
2014-03-01 – 2014-05-3075039000 USD20150710Open filing evidence
2013-03-01 – 2014-02-28306519000 USD20160526Open filing evidence
2013-08-31 – 2013-11-2994639000 USD20150109Open filing evidence
2013-03-01 – 2013-11-29228812000 USD20150109Open filing evidence
2013-06-01 – 2013-08-3063372000 USD20141010Open filing evidence
2013-03-01 – 2013-08-30134173000 USD20141010Open filing evidence
2013-03-01 – 2013-05-3170801000 USD20140714Open filing evidence
2012-03-01 – 2013-02-28331753000 USD20150515Open filing evidence
2012-08-25 – 2012-11-23101972000 USD20140108Open filing evidence
2012-03-01 – 2012-11-23239486000 USD20140108Open filing evidence
2012-05-26 – 2012-08-2474834000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-08-24137514000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-05-2562680000 USD20130710Open filing evidence
2011-03-01 – 2012-02-29347866000 USD20140602Open filing evidence

Operating Segments · International Social Expression Products Net Of Intersegment Items

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:InternationalSocialExpressionProductsNetOfIntersegmentItemsMember
PeriodValueUnitFiledEvidence
2016-08-27 – 2016-11-2542079000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-03-01 – 2016-11-25115627000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-08-29 – 2015-11-2756416000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-07 – 2015-11-27162843000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence

Operating Segments · Non Reportable Segments

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:NonReportableSegmentsMember
PeriodValueUnitFiledEvidence
2016-08-27 – 2016-11-251963000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-03-01 – 2016-11-254903000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-05-27 – 2016-08-261440000 USD20161007Open filing evidence
2016-03-01 – 2016-08-262940000 USD20161007Open filing evidence
2016-03-01 – 2016-05-271500000 USD20160708Open filing evidence
2015-03-01 – 2016-02-296920000 USD20160526Open filing evidence
2015-08-29 – 2015-11-272522000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-07 – 2015-11-274929000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-01 – 2015-11-274929000 USD20160108Open filing evidence
2015-05-30 – 2015-08-281661000 USD20161007Open filing evidence
2015-03-07 – 2015-08-282407000 USD20161007Open filing evidence
2015-03-01 – 2015-08-282407000 USD20151009Open filing evidence
2015-03-07 – 2015-05-29746000 USD20160708Open filing evidence
2015-03-01 – 2015-05-29746000 USD20150710Open filing evidence
2014-03-01 – 2015-02-2840901000 USD20160526Open filing evidence
2014-08-30 – 2014-11-285617000 USD20160108Open filing evidence
2014-03-01 – 2014-11-2835539000 USD20160108Open filing evidence
2014-05-31 – 2014-08-2914032000 USD20151009Open filing evidence
2014-03-01 – 2014-08-2929922000 USD20151009Open filing evidence
2014-03-01 – 2014-05-3015890000 USD20150710Open filing evidence
2013-03-01 – 2014-02-2872884000 USD20160526Open filing evidence
2013-08-31 – 2013-11-2914082000 USD20150109Open filing evidence
2013-03-01 – 2013-11-2960827000 USD20150109Open filing evidence
2013-06-01 – 2013-08-3026856000 USD20141010Open filing evidence
2013-03-01 – 2013-08-3046745000 USD20141010Open filing evidence
2013-03-01 – 2013-05-3119889000 USD20140714Open filing evidence
2012-03-01 – 2013-02-2839063000 USD20150515Open filing evidence
2012-08-25 – 2012-11-2312911000 USD20140108Open filing evidence
2012-03-01 – 2012-11-2330309000 USD20140108Open filing evidence
2012-05-26 – 2012-08-2411027000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-08-2417398000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-05-256371000 USD20130710Open filing evidence
2011-03-01 – 2012-02-2950216000 USD20140602Open filing evidence

Operating Segments · North American Social Expression Products

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:NorthAmericanSocialExpressionProductsMember
PeriodValueUnitFiledEvidence
2016-08-27 – 2016-11-25338017000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-03-01 – 2016-11-25931246000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2016-05-27 – 2016-08-26270769000 USD20161007Open filing evidence
2016-03-01 – 2016-08-26593229000 USD20161007Open filing evidence
2016-03-01 – 2016-05-27322460000 USD20160708Open filing evidence
2015-03-01 – 2016-02-291317277000 USD20160526Open filing evidence
2015-08-29 – 2015-11-27348394000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-07 – 2015-11-27969554000 USD2017-01-06 · 19:25:54.000ZOpen filing evidence
2015-03-01 – 2015-11-27969554000 USD20160108Open filing evidence
2015-05-30 – 2015-08-28285556000 USD20161007Open filing evidence
2015-03-07 – 2015-08-28621160000 USD20161007Open filing evidence
2015-03-01 – 2015-08-28621160000 USD20151009Open filing evidence
2015-03-07 – 2015-05-29335604000 USD20160708Open filing evidence
2015-03-01 – 2015-05-29335604000 USD20150710Open filing evidence
2014-03-01 – 2015-02-281316617000 USD20160526Open filing evidence
2014-08-30 – 2014-11-28360704000 USD20160108Open filing evidence
2014-03-01 – 2014-11-28966751000 USD20160108Open filing evidence
2014-05-31 – 2014-08-29276990000 USD20151009Open filing evidence
2014-03-01 – 2014-08-29606047000 USD20151009Open filing evidence
2014-03-01 – 2014-05-30329057000 USD20150710Open filing evidence
2013-03-01 – 2014-02-281253842000 USD20160526Open filing evidence
2013-08-31 – 2013-11-29342185000 USD20150109Open filing evidence
2013-03-01 – 2013-11-29932166000 USD20150109Open filing evidence
2013-06-01 – 2013-08-30261694000 USD20141010Open filing evidence
2013-03-01 – 2013-08-30589981000 USD20141010Open filing evidence
2013-03-01 – 2013-05-31328287000 USD20140714Open filing evidence
2012-03-01 – 2013-02-281245269000 USD20150515Open filing evidence
2012-08-25 – 2012-11-23333852000 USD20140108Open filing evidence
2012-03-01 – 2012-11-23908267000 USD20140108Open filing evidence
2012-05-26 – 2012-08-24265856000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-08-24574415000 USD2013-10-09 · 20:40:28.000ZOpen filing evidence
2012-03-01 – 2012-05-25308559000 USD20130710Open filing evidence
2011-03-01 – 2012-02-291228548000 USD20140602Open filing evidence

Operating Segments · Retail Operations

Consolidation Items · Statement Business Segments

Source dimensions us-gaap:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=am:RetailOperationsMember
PeriodValueUnitFiledEvidence
2013-03-01 – 2014-02-28332066000 USD20140602Open filing evidence
2012-03-01 – 2013-02-28244106000 USD20140602Open filing evidence

Ag Interactive

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:AgInteractiveMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-2864440000 USD20130509Open filing evidence
2012-08-25 – 2012-11-2315982000 USD20130102Open filing evidence
2012-03-01 – 2012-11-2347255000 USD20130102Open filing evidence
2012-05-26 – 2012-08-2415777000 USD20121003Open filing evidence
2012-03-01 – 2012-08-2431273000 USD20121003Open filing evidence
2012-03-01 – 2012-05-2515496000 USD20120705Open filing evidence
2011-03-01 – 2012-02-2968514000 USD20130509Open filing evidence
2011-08-27 – 2011-11-2516878000 USD20130102Open filing evidence
2011-03-01 – 2011-11-2549664000 USD20130102Open filing evidence
2011-05-28 – 2011-08-2616177000 USD20121003Open filing evidence
2011-03-01 – 2011-08-2632786000 USD20121003Open filing evidence
2011-03-01 – 2011-05-2716608000 USD20120705Open filing evidence
2010-03-01 – 2011-02-2878206000 USD20130509Open filing evidence
2009-03-01 – 2010-02-2880446000 USD20120430Open filing evidence

G Interactive

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:GInteractiveMember
PeriodValueUnitFiledEvidence
2011-08-27 – 2011-11-2516878000 USD20120104Open filing evidence
2011-03-01 – 2011-11-2549664000 USD20120104Open filing evidence
2011-05-28 – 2011-08-2616177000 USD20111114Open filing evidence
2011-03-01 – 2011-08-2632786000 USD20111114Open filing evidence
2010-08-28 – 2010-11-2619233000 USD20120104Open filing evidence
2010-03-01 – 2010-11-2655954000 USD20120104Open filing evidence
2010-05-29 – 2010-08-2718167000 USD20111114Open filing evidence
2010-03-01 – 2010-08-2736721000 USD20111114Open filing evidence

International Retail Operations

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:InternationalRetailOperationsMember
PeriodValueUnitFiledEvidence
2012-08-25 – 2012-11-2367635000 USD20130102Open filing evidence
2012-03-01 – 2012-11-23107519000 USD20130102Open filing evidence
2012-05-26 – 2012-08-2439884000 USD20121003Open filing evidence
2012-03-01 – 2012-08-2439884000 USD20121003Open filing evidence

International Social Expression Products And Intersegment Items

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:InternationalSocialExpressionProductsAndIntersegmentItemsMember
PeriodValueUnitFiledEvidence
2012-05-26 – 2012-08-2461292000 USD20121003Open filing evidence
2012-03-01 – 2012-08-24123972000 USD20121003Open filing evidence
2011-05-28 – 2011-08-2675891000 USD20121003Open filing evidence
2011-03-01 – 2011-08-26146096000 USD20121003Open filing evidence

International Social Expression Products And Intersegment Items Net

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:InternationalSocialExpressionProductsAndIntersegmentItemsNetMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-28275861000 USD20130509Open filing evidence
2012-08-25 – 2012-11-2376434000 USD20130102Open filing evidence
2012-03-01 – 2012-11-23200406000 USD20130102Open filing evidence
2011-03-01 – 2012-02-29347866000 USD20130509Open filing evidence
2011-08-27 – 2011-11-25103352000 USD20130102Open filing evidence
2011-03-01 – 2011-11-25249448000 USD20130102Open filing evidence
2010-03-01 – 2011-02-28261712000 USD20130509Open filing evidence

International Social Expression Products

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:InternationalSocialExpressionProductsMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-28331753000 USD20130509Open filing evidence
2012-08-25 – 2012-11-23101972000 USD20130102Open filing evidence
2012-03-01 – 2012-11-23239486000 USD20130102Open filing evidence
2012-05-26 – 2012-08-2474834000 USD20121003Open filing evidence
2012-03-01 – 2012-08-24137514000 USD20121003Open filing evidence
2012-03-01 – 2012-05-2562680000 USD20120705Open filing evidence
2011-03-01 – 2012-02-29347866000 USD20130509Open filing evidence
2011-08-27 – 2011-11-25103352000 USD20130102Open filing evidence
2011-03-01 – 2011-11-25249448000 USD20130102Open filing evidence
2011-05-28 – 2011-08-2675891000 USD20121003Open filing evidence
2011-03-01 – 2011-08-26146096000 USD20121003Open filing evidence
2011-03-01 – 2011-05-2770205000 USD20120705Open filing evidence
2010-03-01 – 2011-02-28261712000 USD20130509Open filing evidence
2010-08-28 – 2010-11-2680103000 USD20120104Open filing evidence
2010-03-01 – 2010-11-26192412000 USD20120104Open filing evidence
2010-05-29 – 2010-08-2754736000 USD20111114Open filing evidence
2010-03-01 – 2010-08-27112309000 USD20111114Open filing evidence
2009-03-01 – 2010-02-28254032000 USD20120430Open filing evidence

Intersegment

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:IntersegmentMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-28-55892000 USD20130509Open filing evidence
2012-08-25 – 2012-11-23-25538000 USD20130102Open filing evidence
2012-03-01 – 2012-11-23-39080000 USD20130102Open filing evidence
2012-05-26 – 2012-08-24-13542000 USD20121003Open filing evidence
2012-03-01 – 2012-08-24-13542000 USD20121003Open filing evidence

Non Reportable Segments

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:NonReportableSegmentsMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-2839063000 USD20130509Open filing evidence
2012-08-25 – 2012-11-2312911000 USD20130102Open filing evidence
2012-03-01 – 2012-11-2330309000 USD20130102Open filing evidence
2012-05-26 – 2012-08-2411027000 USD20121003Open filing evidence
2012-03-01 – 2012-08-2417398000 USD20121003Open filing evidence
2012-03-01 – 2012-05-256371000 USD20120705Open filing evidence
2011-03-01 – 2012-02-2950216000 USD20130509Open filing evidence
2011-08-27 – 2011-11-2511472000 USD20130102Open filing evidence
2011-03-01 – 2011-11-2537452000 USD20130102Open filing evidence
2011-05-28 – 2011-08-2613781000 USD20121003Open filing evidence
2011-03-01 – 2011-08-2625980000 USD20121003Open filing evidence
2011-03-01 – 2011-05-2712199000 USD20120705Open filing evidence
2010-03-01 – 2011-02-2861167000 USD20130509Open filing evidence
2010-08-28 – 2010-11-2613281000 USD20120104Open filing evidence
2010-03-01 – 2010-11-2642911000 USD20120104Open filing evidence
2010-05-29 – 2010-08-2717758000 USD20111114Open filing evidence
2010-03-01 – 2010-08-2729630000 USD20111114Open filing evidence
2009-03-01 – 2010-02-2853975000 USD20120430Open filing evidence

North American Social Expression Products

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:NorthAmericanSocialExpressionProductsMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-281245269000 USD20130509Open filing evidence
2012-08-25 – 2012-11-23333852000 USD20130102Open filing evidence
2012-03-01 – 2012-11-23908267000 USD20130102Open filing evidence
2012-05-26 – 2012-08-24265856000 USD20121003Open filing evidence
2012-03-01 – 2012-08-24574415000 USD20121003Open filing evidence
2012-03-01 – 2012-05-25308559000 USD20120705Open filing evidence
2011-03-01 – 2012-02-291228548000 USD20130509Open filing evidence
2011-08-27 – 2011-11-25333305000 RestatedUSD20130102Open filing evidence
2011-03-01 – 2011-11-25902333000 RestatedUSD20130102Open filing evidence
2011-05-28 – 2011-08-26264345000 RestatedUSD20121003Open filing evidence
2011-03-01 – 2011-08-26569028000 RestatedUSD20121003Open filing evidence
2011-03-01 – 2011-05-27304684000 USD20120705Open filing evidence
2010-03-01 – 2011-02-281196809000 USD20130509Open filing evidence
2010-08-28 – 2010-11-26317521000 USD20120104Open filing evidence
2010-03-01 – 2010-11-26877988000 USD20120104Open filing evidence
2010-05-29 – 2010-08-27252158000 USD20111114Open filing evidence
2010-03-01 – 2010-08-27560467000 USD20111114Open filing evidence
2009-03-01 – 2010-02-281245211000 USD20120430Open filing evidence

Retail Operations

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=am:RetailOperationsMember
PeriodValueUnitFiledEvidence
2012-03-01 – 2013-02-28244106000 USD20130509Open filing evidence
2009-03-01 – 2010-02-2811839000 USD20120430Open filing evidence

Unallocated Amount To Segment

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=us-gaap:UnallocatedAmountToSegmentMember
PeriodValueUnitFiledEvidence
2009-03-01 – 2010-02-28387000 USD20120430Open filing evidence