Segment disclosures

Company overview

AppLovin Corporation

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

16 dimension combinations 161 retained observations 22 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Operating Segments · Apps

Consolidation Items · Statement Business Segments

Source dimensions srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=app:AppsMember
PeriodValueUnitFiledEvidence
2024-07-01 – 2024-09-30363049000 USD20241106Open filing evidence
2024-01-01 – 2024-09-301111898000 USD20241106Open filing evidence
2024-04-01 – 2024-06-30369104000 USD20240807Open filing evidence
2024-01-01 – 2024-06-30748849000 USD20240807Open filing evidence
2023-07-01 – 2023-09-30359804000 USD20241106Open filing evidence
2023-01-01 – 2023-09-301064553000 USD20241106Open filing evidence
2023-04-01 – 2023-06-30344102000 USD20240807Open filing evidence
2023-01-01 – 2023-06-30704749000 USD20240807Open filing evidence
2022-07-01 – 2022-09-30406507000 USD20231108Open filing evidence
2022-01-01 – 2022-09-301371779000 USD20231108Open filing evidence

Operating Segments · Business Revenue Software Platform

Consolidation Items · Statement Business Segments

Source dimensions srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=app:BusinessRevenueSoftwarePlatformMember
PeriodValueUnitFiledEvidence
2023-01-01 – 2023-12-311841762000 USD20240226Open filing evidence
2022-01-01 – 2022-12-311049167000 USD20240226Open filing evidence
2021-01-01 – 2021-12-31673952000 USD20240226Open filing evidence

Operating Segments · Software Platform

Consolidation Items · Statement Business Segments

Source dimensions srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=app:SoftwarePlatformMember
PeriodValueUnitFiledEvidence
2024-07-01 – 2024-09-30835186000 USD20241106Open filing evidence
2024-01-01 – 2024-09-302224571000 USD20241106Open filing evidence
2024-04-01 – 2024-06-30711015000 USD20240807Open filing evidence
2024-01-01 – 2024-06-301389385000 USD20240807Open filing evidence
2024-01-01 – 2024-03-31678370000 USD20240508Open filing evidence
2023-07-01 – 2023-09-30504452000 USD20241106Open filing evidence
2023-01-01 – 2023-09-301265273000 USD20241106Open filing evidence
2023-04-01 – 2023-06-30406063000 USD20240807Open filing evidence
2023-01-01 – 2023-06-30760821000 USD20240807Open filing evidence
2023-01-01 – 2023-03-31354758000 USD20240508Open filing evidence
2022-07-01 – 2022-09-30306592000 USD20231108Open filing evidence
2022-01-01 – 2022-09-30742972000 USD20231108Open filing evidence

Apps Revenue In App Purchases Revenue · Advertising Segment

Product Or Service · Statement Business Segments

Source dimensions srt:ProductOrServiceAxis=app:AppsRevenueInAppPurchasesRevenueMember;us-gaap:StatementBusinessSegmentsAxis=app:AdvertisingSegmentMember
PeriodValueUnitFiledEvidence
2024-01-01 – 2024-12-311002656000 USD20250227Open filing evidence
2023-01-01 – 2023-12-31989007000 USD20250227Open filing evidence
2022-01-01 – 2022-12-311179133000 USD20250227Open filing evidence

In App Advertising Revenue · Advertising Segment

Product Or Service · Statement Business Segments

Source dimensions srt:ProductOrServiceAxis=app:InAppAdvertisingRevenueMember;us-gaap:StatementBusinessSegmentsAxis=app:AdvertisingSegmentMember
PeriodValueUnitFiledEvidence
2024-01-01 – 2024-12-31482534000 USD20250227Open filing evidence
2023-01-01 – 2023-12-31452318000 USD20250227Open filing evidence
2022-01-01 – 2022-12-31588758000 USD20250227Open filing evidence

Advertising Segment

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AdvertisingSegmentMember
PeriodValueUnitFiledEvidence
2025-01-01 – 2025-03-311158974000 USD20250507Open filing evidence
2024-01-01 – 2024-12-313224058000 USD20250227Open filing evidence
2024-01-01 – 2024-03-31678370000 USD20250507Open filing evidence
2023-01-01 – 2023-12-311841762000 USD20250227Open filing evidence
2022-01-01 – 2022-12-311049167000 USD20250227Open filing evidence

Apps

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AppsMember
PeriodValueUnitFiledEvidence
2025-01-01 – 2025-03-31325047000 USD20250507Open filing evidence
2024-01-01 – 2024-12-311485190000 USD20250227Open filing evidence
2024-07-01 – 2024-09-30363049000 USD20241106Open filing evidence
2024-01-01 – 2024-09-301111898000 USD20241106Open filing evidence
2024-04-01 – 2024-06-30369104000 USD20240807Open filing evidence
2024-01-01 – 2024-06-30748849000 USD20240807Open filing evidence
2024-01-01 – 2024-03-31379745000 USD20250507Open filing evidence
2023-01-01 – 2023-12-311441325000 USD20250227Open filing evidence
2023-07-01 – 2023-09-30359804000 USD20241106Open filing evidence
2023-01-01 – 2023-09-301064553000 USD20241106Open filing evidence
2023-04-01 – 2023-06-30344102000 USD20240807Open filing evidence
2023-01-01 – 2023-06-30704749000 USD20240807Open filing evidence
2023-01-01 – 2023-03-31360647000 USD20240508Open filing evidence
2022-01-01 – 2022-12-311767891000 USD20250227Open filing evidence
2022-07-01 – 2022-09-30406507000 USD20231108Open filing evidence
2022-01-01 – 2022-09-301371779000 USD20231108Open filing evidence
2022-04-01 – 2022-06-30458691000 USD20230809Open filing evidence
2022-01-01 – 2022-06-30965272000 USD20230809Open filing evidence
2022-01-01 – 2022-03-31506581000 USD20230510Open filing evidence
2021-01-01 – 2021-12-312119152000 USD20240226Open filing evidence
2021-07-01 – 2021-09-30533644000 USD20221110Open filing evidence
2021-01-01 – 2021-09-301572244000 USD20221110Open filing evidence
2021-04-01 – 2021-06-30523142000 USD20220812Open filing evidence
2021-01-01 – 2021-06-301038600000 USD20220812Open filing evidence

Apps · Operating Segments

Statement Business Segments · Consolidation Items

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AppsMember;srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember
PeriodValueUnitFiledEvidence
2024-01-01 – 2024-03-31379745000 USD20240508Open filing evidence
2023-01-01 – 2023-12-311441325000 USD20240226Open filing evidence
2023-04-01 – 2023-06-30344102000 USD20230809Open filing evidence
2023-01-01 – 2023-06-30704749000 USD20230809Open filing evidence
2023-01-01 – 2023-03-31360647000 USD20240508Open filing evidence
2022-01-01 – 2022-12-311767891000 USD20240226Open filing evidence
2022-04-01 – 2022-06-30458691000 USD20230809Open filing evidence
2022-01-01 – 2022-06-30965272000 USD20230809Open filing evidence
2021-01-01 – 2021-12-312119152000 USD20240226Open filing evidence
2020-01-01 – 2020-12-311243801000 USD20230228Open filing evidence

Apps Revenue Business Revenue

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AppsRevenueBusinessRevenueMember
PeriodValueUnitFiledEvidence
2023-07-01 – 2023-09-30112495000 USD20231108Open filing evidence
2023-01-01 – 2023-09-30332291000 USD20231108Open filing evidence
2023-04-01 – 2023-06-30110477000 USD20230809Open filing evidence
2023-01-01 – 2023-06-30219796000 USD20230809Open filing evidence
2023-01-01 – 2023-03-31109319000 USD20230510Open filing evidence
2022-07-01 – 2022-09-30134070000 USD20231108Open filing evidence
2022-01-01 – 2022-09-30456602000 USD20231108Open filing evidence
2022-04-01 – 2022-06-30155423000 USD20230809Open filing evidence
2022-01-01 – 2022-06-30322532000 USD20230809Open filing evidence
2022-01-01 – 2022-03-31167109000 USD20230510Open filing evidence
2021-07-01 – 2021-09-30156208000 USD20221110Open filing evidence
2021-01-01 – 2021-09-30475394000 USD20221110Open filing evidence
2021-04-01 – 2021-06-30162223000 USD20220812Open filing evidence
2021-01-01 – 2021-06-30319186000 USD20220812Open filing evidence

Apps Revenue Consumer Revenue

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AppsRevenueConsumerRevenueMember
PeriodValueUnitFiledEvidence
2023-07-01 – 2023-09-30247309000 USD20231108Open filing evidence
2023-01-01 – 2023-09-30732262000 USD20231108Open filing evidence
2023-04-01 – 2023-06-30233625000 USD20230809Open filing evidence
2023-01-01 – 2023-06-30484953000 USD20230809Open filing evidence
2023-01-01 – 2023-03-31251328000 USD20230510Open filing evidence
2022-07-01 – 2022-09-30272437000 USD20231108Open filing evidence
2022-01-01 – 2022-09-30915177000 USD20231108Open filing evidence
2022-04-01 – 2022-06-30303268000 USD20230809Open filing evidence
2022-01-01 – 2022-06-30642740000 USD20230809Open filing evidence
2022-01-01 – 2022-03-31339472000 USD20230510Open filing evidence
2021-07-01 – 2021-09-30377436000 USD20221110Open filing evidence
2021-01-01 – 2021-09-301096850000 USD20221110Open filing evidence
2021-04-01 – 2021-06-30360919000 USD20220812Open filing evidence
2021-01-01 – 2021-06-30719414000 USD20220812Open filing evidence

Apps Revenue In App Advertising Revenue

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AppsRevenueInAppAdvertisingRevenueMember
PeriodValueUnitFiledEvidence
2025-01-01 – 2025-03-3197506000 USD20250507Open filing evidence
2024-07-01 – 2024-09-30116705000 USD20241106Open filing evidence
2024-01-01 – 2024-09-30355788000 USD20241106Open filing evidence
2024-04-01 – 2024-06-30118534000 USD20240807Open filing evidence
2024-01-01 – 2024-06-30239083000 USD20240807Open filing evidence
2024-01-01 – 2024-03-31120549000 USD20250507Open filing evidence
2023-01-01 – 2023-12-31452318000 USD20240226Open filing evidence
2023-07-01 – 2023-09-30112495000 USD20241106Open filing evidence
2023-01-01 – 2023-09-30332291000 USD20241106Open filing evidence
2023-04-01 – 2023-06-30110477000 USD20240807Open filing evidence
2023-01-01 – 2023-06-30219796000 USD20240807Open filing evidence
2023-01-01 – 2023-03-31109319000 USD20240508Open filing evidence
2022-01-01 – 2022-12-31588758000 USD20240226Open filing evidence
2021-01-01 – 2021-12-31660557000 USD20240226Open filing evidence

Apps Revenue In App Purchases Revenue

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:AppsRevenueInAppPurchasesRevenueMember
PeriodValueUnitFiledEvidence
2025-01-01 – 2025-03-31227541000 USD20250507Open filing evidence
2024-07-01 – 2024-09-30246344000 USD20241106Open filing evidence
2024-01-01 – 2024-09-30756110000 USD20241106Open filing evidence
2024-04-01 – 2024-06-30250570000 USD20240807Open filing evidence
2024-01-01 – 2024-06-30509766000 USD20240807Open filing evidence
2024-01-01 – 2024-03-31259196000 USD20250507Open filing evidence
2023-01-01 – 2023-12-31989007000 USD20240226Open filing evidence
2023-07-01 – 2023-09-30247309000 USD20241106Open filing evidence
2023-01-01 – 2023-09-30732262000 USD20241106Open filing evidence
2023-04-01 – 2023-06-30233625000 USD20240807Open filing evidence
2023-01-01 – 2023-06-30484953000 USD20240807Open filing evidence
2023-01-01 – 2023-03-31251328000 USD20240508Open filing evidence
2022-01-01 – 2022-12-311179133000 USD20240226Open filing evidence
2021-01-01 – 2021-12-311458595000 USD20240226Open filing evidence

Business Revenue Software Platform · Operating Segments

Statement Business Segments · Consolidation Items

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:BusinessRevenueSoftwarePlatformMember;srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember
PeriodValueUnitFiledEvidence
2022-01-01 – 2022-12-311049167000 USD20230228Open filing evidence
2021-01-01 – 2021-12-31673952000 USD20230228Open filing evidence
2020-01-01 – 2020-12-31207285000 USD20230228Open filing evidence

Reportable Segment

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:ReportableSegmentMember
PeriodValueUnitFiledEvidence
2026-04-01 – 2026-06-301923686000 USD20260805Open filing evidence
2026-01-01 – 2026-06-303766135000 USD20260805Open filing evidence
2026-01-01 – 2026-03-311842449000 USD20260506Open filing evidence
2025-01-01 – 2025-12-315480717000 USD20260219Open filing evidence
2025-07-01 – 2025-09-301405045000 USD20251105Open filing evidence
2025-01-01 – 2025-09-303822773000 USD20251105Open filing evidence
2025-04-01 – 2025-06-301258754000 USD20260805Open filing evidence
2025-01-01 – 2025-06-302417728000 USD20260805Open filing evidence
2025-01-01 – 2025-03-311158974000 USD20260506Open filing evidence
2024-01-01 – 2024-12-313224058000 USD20260219Open filing evidence
2024-07-01 – 2024-09-30835186000 USD20251105Open filing evidence
2024-01-01 – 2024-09-302224571000 USD20251105Open filing evidence
2024-04-01 – 2024-06-30711015000 USD20250806Open filing evidence
2024-01-01 – 2024-06-301389385000 USD20250806Open filing evidence
2023-01-01 – 2023-12-311841762000 USD20260219Open filing evidence

Software Platform

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:SoftwarePlatformMember
PeriodValueUnitFiledEvidence
2023-01-01 – 2023-03-31354758000 USD20230510Open filing evidence
2022-07-01 – 2022-09-30306592000 USD20221110Open filing evidence
2022-01-01 – 2022-09-30742972000 USD20221110Open filing evidence
2022-04-01 – 2022-06-30317540000 USD20220812Open filing evidence
2022-01-01 – 2022-06-30436380000 USD20220812Open filing evidence
2022-01-01 – 2022-03-31118840000 USD20230510Open filing evidence
2021-07-01 – 2021-09-30193307000 USD20221110Open filing evidence
2021-01-01 – 2021-09-30427390000 USD20221110Open filing evidence
2021-04-01 – 2021-06-30145664000 USD20220812Open filing evidence
2021-01-01 – 2021-06-30234083000 USD20220812Open filing evidence

Software Platform · Operating Segments

Statement Business Segments · Consolidation Items

Source dimensions us-gaap:StatementBusinessSegmentsAxis=app:SoftwarePlatformMember;srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember
PeriodValueUnitFiledEvidence
2023-01-01 – 2023-12-311841762000 USD20240226Open filing evidence
2023-04-01 – 2023-06-30406063000 USD20230809Open filing evidence
2023-01-01 – 2023-06-30760821000 USD20230809Open filing evidence
2022-01-01 – 2022-12-311049167000 USD20240226Open filing evidence
2022-04-01 – 2022-06-30317540000 USD20230809Open filing evidence
2022-01-01 – 2022-06-30436380000 USD20230809Open filing evidence
2021-01-01 – 2021-12-31673952000 USD20240226Open filing evidence