Segment disclosures

Company overview

Millennial Media Inc.

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

2 dimension combinations 8 retained observations 2 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Managed Media

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=mm:ManagedMediaMember
PeriodValueUnitFiledEvidence
2015-04-01 – 2015-06-3057145000 Unit1220150810Open filing evidence
2015-01-01 – 2015-06-30110898000 Unit1220150810Open filing evidence
2014-04-01 – 2014-06-3061568000 Unit1220150810Open filing evidence
2014-01-01 – 2014-06-30129383000 Unit1220150810Open filing evidence

Platform

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=mm:PlatformMember
PeriodValueUnitFiledEvidence
2015-04-01 – 2015-06-308717000 Unit1220150810Open filing evidence
2015-01-01 – 2015-06-3018134000 Unit1220150810Open filing evidence
2014-04-01 – 2014-06-305740000 Unit1220150810Open filing evidence
2014-01-01 – 2014-06-3010545000 Unit1220150810Open filing evidence