Segment disclosures

Company overview

HILLSHIRE BRANDS CO

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

20 dimension combinations 75 retained observations 9 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Australian Bakery · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:AustralianBakeryMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-30136000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02135000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-03135000000 USD20120914Open filing evidence

North American Food Service · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:NorthAmericanFoodServiceMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-301080000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-021136000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-031145000000 USD20120914Open filing evidence

North American Retail · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:NorthAmericanRetailMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-302884000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-022760000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-032708000000 USD20120914Open filing evidence

Other Products · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:OtherProductsMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-3022000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-0222000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-0330000000 USD20120914Open filing evidence

Product Five · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductFiveMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-3086000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-0281000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-0377000000 USD20120914Open filing evidence

Product Four · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductFourMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-30520000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02501000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-03470000000 USD20120914Open filing evidence

Product One · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductOneMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-30647000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02639000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-03585000000 USD20120914Open filing evidence

Products A · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductsAMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-3092000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02108000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-03110000000 USD20120914Open filing evidence

Products B · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductsBMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-306000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-026000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-039000000 USD20120914Open filing evidence

Products C · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductsCMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-30108000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02107000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-0396000000 USD20120914Open filing evidence

Product Six · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductSixMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-30382000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02446000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-03488000000 USD20120914Open filing evidence

Product Three · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductThreeMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-302000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-022000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-031000000 USD20120914Open filing evidence

Product Two · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=hsh:ProductTwoMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-30118000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-02135000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-03164000000 USD20120914Open filing evidence

Product · Sales Revenue Segment

Product Or Service · Statement Business Segments

Source dimensions us-gaap:ProductOrServiceAxis=us-gaap:ProductMember;us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-302117000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-021985000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-031958000000 USD20120914Open filing evidence

Impactofbusinessesexiteddisposed

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=hsh:ImpactofbusinessesexiteddisposedMember
PeriodValueUnitFiledEvidence
2012-07-01 – 2013-06-290 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2011-07-03 – 2012-06-3055000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence

North American Food Service

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=hsh:NorthAmericanFoodServiceMember
PeriodValueUnitFiledEvidence
2013-06-30 – 2014-06-281093000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2013-12-29 – 2014-03-29242000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2013-06-30 – 2014-03-29795000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2013-09-29 – 2013-12-28283000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2013-06-30 – 2013-12-28553000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2012-07-01 – 2013-06-291026000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2012-12-30 – 2013-03-30232000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2012-07-01 – 2013-03-30770000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2012-09-30 – 2012-12-29283000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2012-07-01 – 2012-12-29538000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2011-07-03 – 2012-06-301025000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence

North American Retail

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=hsh:NorthAmericanRetailMember
PeriodValueUnitFiledEvidence
2013-06-30 – 2014-06-282992000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2013-12-29 – 2014-03-29713000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2013-06-30 – 2014-03-292226000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2013-09-29 – 2013-12-28799000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2013-06-30 – 2013-12-281513000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2012-07-01 – 2013-06-292894000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2012-12-30 – 2013-03-30692000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2012-07-01 – 2013-03-302188000000 USD2014-05-06 · 20:35:13.000ZOpen filing evidence
2012-09-30 – 2012-12-29777000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2012-07-01 – 2012-12-291496000000 USD2014-01-30 · 21:32:19.000ZOpen filing evidence
2011-07-03 – 2012-06-302884000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence

Intersegment Elimination

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=us-gaap:IntersegmentEliminationMember
PeriodValueUnitFiledEvidence
2013-06-30 – 2014-06-280 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2012-07-01 – 2013-06-290 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2011-07-03 – 2012-06-30-6000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence

Operating Segments

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=us-gaap:OperatingSegmentsMember
PeriodValueUnitFiledEvidence
2013-06-30 – 2014-06-284085000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2012-07-01 – 2013-06-293920000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence
2011-07-03 – 2012-06-303909000000 USD2014-08-22 · 01:11:35.000ZOpen filing evidence

Sales Revenue Segment

Statement Business Segments

Source dimensions us-gaap:StatementBusinessSegmentsAxis=us-gaap:SalesRevenueSegmentMember
PeriodValueUnitFiledEvidence
2011-07-03 – 2012-06-304094000000 USD20120914Open filing evidence
2010-07-04 – 2011-07-024019000000 USD20120914Open filing evidence
2009-06-28 – 2010-07-033972000000 USD20120914Open filing evidence