Segment disclosures

Company overview

Direct Digital Holdings, Inc.

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

4 dimension combinations 86 retained observations 20 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Operating Segments · Buy Side Advertising

Consolidation Items · Statement Business Segments

Source dimensions srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=drct:BuySideAdvertisingMember
PeriodValueUnitFiledEvidence
2025-07-01 – 2025-09-307343000 USD20260204Open filing evidence
2025-01-01 – 2025-09-3021133000 USD20260204Open filing evidence
2025-04-01 – 2025-06-307661000 USD20250806Open filing evidence
2025-01-01 – 2025-06-3013790000 USD20250806Open filing evidence
2025-01-01 – 2025-03-316129000 USD20250507Open filing evidence
2024-07-01 – 2024-09-306873000 USD20260204Open filing evidence
2024-01-01 – 2024-09-3020204000 USD20260204Open filing evidence
2024-04-01 – 2024-06-307557000 USD20250806Open filing evidence
2024-01-01 – 2024-06-3013331000 USD20250806Open filing evidence
2024-01-01 – 2024-03-315775000 USD20250507Open filing evidence
2023-07-01 – 2023-09-307850000 USD20250117Open filing evidence
2023-01-01 – 2023-09-3027093000 USD20250117Open filing evidence
2023-04-01 – 2023-06-3011803000 USD20241015Open filing evidence
2023-01-01 – 2023-06-3019243000 USD20241015Open filing evidence
2023-01-01 – 2023-03-317440000 USD20241015Open filing evidence

Operating Segments · Sell Side Advertising

Consolidation Items · Statement Business Segments

Source dimensions srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=drct:SellSideAdvertisingMember
PeriodValueUnitFiledEvidence
2025-07-01 – 2025-09-30641000 USD20260204Open filing evidence
2025-01-01 – 2025-09-305153000 USD20260204Open filing evidence
2025-04-01 – 2025-06-302483000 USD20250806Open filing evidence
2025-01-01 – 2025-06-304511000 USD20250806Open filing evidence
2025-01-01 – 2025-03-312028000 USD20250507Open filing evidence
2024-07-01 – 2024-09-302202000 USD20260204Open filing evidence
2024-01-01 – 2024-09-3033001000 USD20260204Open filing evidence
2024-04-01 – 2024-06-3014298000 USD20250806Open filing evidence
2024-01-01 – 2024-06-3030799000 USD20250806Open filing evidence
2024-01-01 – 2024-03-3116500000 USD20250507Open filing evidence
2023-07-01 – 2023-09-3051622000 USD20250117Open filing evidence
2023-01-01 – 2023-09-3089006000 USD20250117Open filing evidence
2023-04-01 – 2023-06-3023601000 USD20241015Open filing evidence
2023-01-01 – 2023-06-3037384000 USD20241015Open filing evidence
2023-01-01 – 2023-03-3113783000 USD20241015Open filing evidence

Buy Side Advertising

Statement Business Segments

Multiple units reported for the same period; values are kept separate.

Source dimensions us-gaap:StatementBusinessSegmentsAxis=drct:BuySideAdvertisingMember
PeriodValueUnitFiledEvidence
2025-01-01 – 2025-12-3129359000 USD20260331Open filing evidence
2024-01-01 – 2024-12-3126628000 USD20260331Open filing evidence
2023-01-01 – 2023-12-3134676000 Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA20241015Open filing evidence
2023-01-01 – 2023-12-3134676000 USD20260204Open filing evidence
2023-07-01 – 2023-09-307850058 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2023-01-01 – 2023-09-3027092816 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2023-04-01 – 2023-06-3011803092 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2023-01-01 – 2023-06-3019242758 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2023-01-01 – 2023-03-317439666 Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw20230515Open filing evidence
2022-01-01 – 2022-12-3129349000 Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA20241015Open filing evidence
2022-01-01 – 2022-12-3129348775 Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA20230417Open filing evidence
2022-01-01 – 2022-12-3129349000 USD20250117Open filing evidence
2022-07-01 – 2022-09-307130736 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2022-07-01 – 2022-09-307130736 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2022-01-01 – 2022-09-3022283044 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2022-01-01 – 2022-09-3022283044 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2022-04-01 – 2022-06-309321267 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2022-04-01 – 2022-06-309321267 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2022-01-01 – 2022-06-3015152308 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2022-01-01 – 2022-06-3015152308 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2022-01-01 – 2022-03-315831041 Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw20230515Open filing evidence
2022-01-01 – 2022-03-315831041 Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA20220516Open filing evidence
2021-01-01 – 2021-12-3126127787 Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA20230417Open filing evidence
2021-07-01 – 2021-09-306033883 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2021-01-01 – 2021-09-3019975235 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2021-04-01 – 2021-06-309113304 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2021-01-01 – 2021-06-3013941352 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2021-01-01 – 2021-03-314828048 Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA20220516Open filing evidence

Sell Side Advertising

Statement Business Segments

Multiple units reported for the same period; values are kept separate.

Source dimensions us-gaap:StatementBusinessSegmentsAxis=drct:SellSideAdvertisingMember
PeriodValueUnitFiledEvidence
2025-01-01 – 2025-12-315335000 USD20260331Open filing evidence
2024-01-01 – 2024-12-3135660000 USD20260331Open filing evidence
2023-01-01 – 2023-12-31122434000 Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA20241015Open filing evidence
2023-01-01 – 2023-12-31122434000 USD20260204Open filing evidence
2023-07-01 – 2023-09-3051622066 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2023-01-01 – 2023-09-3089006018 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2023-04-01 – 2023-06-3023600708 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2023-01-01 – 2023-06-3037383952 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2023-01-01 – 2023-03-3113783244 Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw20230515Open filing evidence
2022-01-01 – 2022-12-3160011000 Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA20241015Open filing evidence
2022-01-01 – 2022-12-3160010958 Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA20230417Open filing evidence
2022-01-01 – 2022-12-3160011000 USD20250117Open filing evidence
2022-07-01 – 2022-09-3018854639 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2022-07-01 – 2022-09-3018854639 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2022-01-01 – 2022-09-3036333976 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2022-01-01 – 2022-09-3036333976 Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA20231109Open filing evidence
2022-04-01 – 2022-06-3011940041 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2022-04-01 – 2022-06-3011940041 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2022-01-01 – 2022-06-3017479337 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2022-01-01 – 2022-06-3017479337 Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg20230811Open filing evidence
2022-01-01 – 2022-03-315539296 Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw20230515Open filing evidence
2022-01-01 – 2022-03-315539296 Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA20220516Open filing evidence
2021-01-01 – 2021-12-3112009075 Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA20230417Open filing evidence
2021-07-01 – 2021-09-302326862 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2021-01-01 – 2021-09-305261135 Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw20221114Open filing evidence
2021-04-01 – 2021-06-302068587 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2021-01-01 – 2021-06-302934273 Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A20220815Open filing evidence
2021-01-01 – 2021-03-31865686 Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA20220516Open filing evidence