English
Segment disclosures
Company overviewDirect Digital Holdings, Inc.
Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.
Revenue · Reported segment facts
4 dimension combinations 86 retained observations 20 reported periods
Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.
Operating Segments · Buy Side Advertising
Consolidation Items · Statement Business Segments
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=drct:BuySideAdvertisingMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-07-01 – 2025-09-30 | 7343000 | USD | 20260204 | Open filing evidence |
| 2025-01-01 – 2025-09-30 | 21133000 | USD | 20260204 | Open filing evidence |
| 2025-04-01 – 2025-06-30 | 7661000 | USD | 20250806 | Open filing evidence |
| 2025-01-01 – 2025-06-30 | 13790000 | USD | 20250806 | Open filing evidence |
| 2025-01-01 – 2025-03-31 | 6129000 | USD | 20250507 | Open filing evidence |
| 2024-07-01 – 2024-09-30 | 6873000 | USD | 20260204 | Open filing evidence |
| 2024-01-01 – 2024-09-30 | 20204000 | USD | 20260204 | Open filing evidence |
| 2024-04-01 – 2024-06-30 | 7557000 | USD | 20250806 | Open filing evidence |
| 2024-01-01 – 2024-06-30 | 13331000 | USD | 20250806 | Open filing evidence |
| 2024-01-01 – 2024-03-31 | 5775000 | USD | 20250507 | Open filing evidence |
| 2023-07-01 – 2023-09-30 | 7850000 | USD | 20250117 | Open filing evidence |
| 2023-01-01 – 2023-09-30 | 27093000 | USD | 20250117 | Open filing evidence |
| 2023-04-01 – 2023-06-30 | 11803000 | USD | 20241015 | Open filing evidence |
| 2023-01-01 – 2023-06-30 | 19243000 | USD | 20241015 | Open filing evidence |
| 2023-01-01 – 2023-03-31 | 7440000 | USD | 20241015 | Open filing evidence |
Operating Segments · Sell Side Advertising
Consolidation Items · Statement Business Segments
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=drct:SellSideAdvertisingMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-07-01 – 2025-09-30 | 641000 | USD | 20260204 | Open filing evidence |
| 2025-01-01 – 2025-09-30 | 5153000 | USD | 20260204 | Open filing evidence |
| 2025-04-01 – 2025-06-30 | 2483000 | USD | 20250806 | Open filing evidence |
| 2025-01-01 – 2025-06-30 | 4511000 | USD | 20250806 | Open filing evidence |
| 2025-01-01 – 2025-03-31 | 2028000 | USD | 20250507 | Open filing evidence |
| 2024-07-01 – 2024-09-30 | 2202000 | USD | 20260204 | Open filing evidence |
| 2024-01-01 – 2024-09-30 | 33001000 | USD | 20260204 | Open filing evidence |
| 2024-04-01 – 2024-06-30 | 14298000 | USD | 20250806 | Open filing evidence |
| 2024-01-01 – 2024-06-30 | 30799000 | USD | 20250806 | Open filing evidence |
| 2024-01-01 – 2024-03-31 | 16500000 | USD | 20250507 | Open filing evidence |
| 2023-07-01 – 2023-09-30 | 51622000 | USD | 20250117 | Open filing evidence |
| 2023-01-01 – 2023-09-30 | 89006000 | USD | 20250117 | Open filing evidence |
| 2023-04-01 – 2023-06-30 | 23601000 | USD | 20241015 | Open filing evidence |
| 2023-01-01 – 2023-06-30 | 37384000 | USD | 20241015 | Open filing evidence |
| 2023-01-01 – 2023-03-31 | 13783000 | USD | 20241015 | Open filing evidence |
Buy Side Advertising
Statement Business Segments
Multiple units reported for the same period; values are kept separate.
Source dimensions
us-gaap:StatementBusinessSegmentsAxis=drct:BuySideAdvertisingMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 29359000 | USD | 20260331 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 26628000 | USD | 20260331 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 34676000 | Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA | 20241015 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 34676000 | USD | 20260204 | Open filing evidence |
| 2023-07-01 – 2023-09-30 | 7850058 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2023-01-01 – 2023-09-30 | 27092816 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2023-04-01 – 2023-06-30 | 11803092 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2023-01-01 – 2023-06-30 | 19242758 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2023-01-01 – 2023-03-31 | 7439666 | Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw | 20230515 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 29349000 | Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA | 20241015 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 29348775 | Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA | 20230417 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 29349000 | USD | 20250117 | Open filing evidence |
| 2022-07-01 – 2022-09-30 | 7130736 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2022-07-01 – 2022-09-30 | 7130736 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2022-01-01 – 2022-09-30 | 22283044 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2022-01-01 – 2022-09-30 | 22283044 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2022-04-01 – 2022-06-30 | 9321267 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2022-04-01 – 2022-06-30 | 9321267 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2022-01-01 – 2022-06-30 | 15152308 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2022-01-01 – 2022-06-30 | 15152308 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2022-01-01 – 2022-03-31 | 5831041 | Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw | 20230515 | Open filing evidence |
| 2022-01-01 – 2022-03-31 | 5831041 | Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA | 20220516 | Open filing evidence |
| 2021-01-01 – 2021-12-31 | 26127787 | Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA | 20230417 | Open filing evidence |
| 2021-07-01 – 2021-09-30 | 6033883 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2021-01-01 – 2021-09-30 | 19975235 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2021-04-01 – 2021-06-30 | 9113304 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2021-01-01 – 2021-06-30 | 13941352 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2021-01-01 – 2021-03-31 | 4828048 | Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA | 20220516 | Open filing evidence |
Sell Side Advertising
Statement Business Segments
Multiple units reported for the same period; values are kept separate.
Source dimensions
us-gaap:StatementBusinessSegmentsAxis=drct:SellSideAdvertisingMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 5335000 | USD | 20260331 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 35660000 | USD | 20260331 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 122434000 | Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA | 20241015 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 122434000 | USD | 20260204 | Open filing evidence |
| 2023-07-01 – 2023-09-30 | 51622066 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2023-01-01 – 2023-09-30 | 89006018 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2023-04-01 – 2023-06-30 | 23600708 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2023-01-01 – 2023-06-30 | 37383952 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2023-01-01 – 2023-03-31 | 13783244 | Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw | 20230515 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 60011000 | Unit_Standard_USD_iBxOQLiJEEuvz2k8t7UxeA | 20241015 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 60010958 | Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA | 20230417 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 60011000 | USD | 20250117 | Open filing evidence |
| 2022-07-01 – 2022-09-30 | 18854639 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2022-07-01 – 2022-09-30 | 18854639 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2022-01-01 – 2022-09-30 | 36333976 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2022-01-01 – 2022-09-30 | 36333976 | Unit_Standard_USD_exT8NKVQjEiqf2DrWDWDVA | 20231109 | Open filing evidence |
| 2022-04-01 – 2022-06-30 | 11940041 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2022-04-01 – 2022-06-30 | 11940041 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2022-01-01 – 2022-06-30 | 17479337 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2022-01-01 – 2022-06-30 | 17479337 | Unit_Standard_USD_my1fqWJaxUusxt5y0zZRAg | 20230811 | Open filing evidence |
| 2022-01-01 – 2022-03-31 | 5539296 | Unit_Standard_USD_3htVqBN7lUiAYSYanyYscw | 20230515 | Open filing evidence |
| 2022-01-01 – 2022-03-31 | 5539296 | Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA | 20220516 | Open filing evidence |
| 2021-01-01 – 2021-12-31 | 12009075 | Unit_Standard_USD_rNoMucFkjUOQVAJuYtuoLA | 20230417 | Open filing evidence |
| 2021-07-01 – 2021-09-30 | 2326862 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2021-01-01 – 2021-09-30 | 5261135 | Unit_Standard_USD_-HGJ2SQtKEyb3fn-uVm6vw | 20221114 | Open filing evidence |
| 2021-04-01 – 2021-06-30 | 2068587 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2021-01-01 – 2021-06-30 | 2934273 | Unit_Standard_USD_DrD_lRvJk0OHjlcacOTR9A | 20220815 | Open filing evidence |
| 2021-01-01 – 2021-03-31 | 865686 | Unit_Standard_USD_uokmoCHHZ0KYTVTws1P3gA | 20220516 | Open filing evidence |