Fundies. English
Segment disclosures
Company overviewBaozun Inc.
Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.
Revenue · Reported segment facts
10 dimension combinations 56 retained observations 9 reported periods
Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.
Operating Segments · Product · Brand Management · Transferred At Point In Time
Consolidation Items · Product Or Service · Statement Business Segments · Timing Of Transfer Of Good Or Service
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;srt:ProductOrServiceAxis=us-gaap:ProductMember;us-gaap:StatementBusinessSegmentsAxis=bzun:BrandManagementMember;us-gaap:TimingOfTransferOfGoodOrServiceAxis=us-gaap:TransferredAtPointInTimeMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 1841645000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 1469561000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 1469561000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 1264987000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 1264987000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
Operating Segments · Product · E Commerce · Transferred At Point In Time
Consolidation Items · Product Or Service · Statement Business Segments · Timing Of Transfer Of Good Or Service
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;srt:ProductOrServiceAxis=us-gaap:ProductMember;us-gaap:StatementBusinessSegmentsAxis=bzun:ECommerceMember;us-gaap:TimingOfTransferOfGoodOrServiceAxis=us-gaap:TransferredAtPointInTimeMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 2009790000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 1999572000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 1999572000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 2092215000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 2092215000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 2644214000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
Operating Segments · Service · Brand Management · Transferred Over Time
Consolidation Items · Product Or Service · Statement Business Segments · Timing Of Transfer Of Good Or Service
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;srt:ProductOrServiceAxis=us-gaap:ServiceMember;us-gaap:StatementBusinessSegmentsAxis=bzun:BrandManagementMember;us-gaap:TimingOfTransferOfGoodOrServiceAxis=us-gaap:TransferredOverTimeMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 3773000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 4790000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 4790000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 6039000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 6039000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
Operating Segments · Service · E Commerce
Consolidation Items · Product Or Service · Statement Business Segments
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;srt:ProductOrServiceAxis=us-gaap:ServiceMember;us-gaap:StatementBusinessSegmentsAxis=bzun:ECommerceMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 6261439000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 6070699000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 6070699000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 5528901000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 5528901000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 5756417000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
Operating Segments · Service · E Commerce · Transferred At Point In Time
Consolidation Items · Product Or Service · Statement Business Segments · Timing Of Transfer Of Good Or Service
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;srt:ProductOrServiceAxis=us-gaap:ServiceMember;us-gaap:StatementBusinessSegmentsAxis=bzun:ECommerceMember;us-gaap:TimingOfTransferOfGoodOrServiceAxis=us-gaap:TransferredAtPointInTimeMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 109014000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 141515000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 141515000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 110638000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 110638000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 81244000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
Operating Segments · Service · E Commerce · Transferred Over Time
Consolidation Items · Product Or Service · Statement Business Segments · Timing Of Transfer Of Good Or Service
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;srt:ProductOrServiceAxis=us-gaap:ServiceMember;us-gaap:StatementBusinessSegmentsAxis=bzun:ECommerceMember;us-gaap:TimingOfTransferOfGoodOrServiceAxis=us-gaap:TransferredOverTimeMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 6152425000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 5929184000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 5929184000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 5418263000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 5418263000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 5675173000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
Operating Segments · Brand Management
Consolidation Items · Statement Business Segments
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=bzun:BrandManagementMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 1845418000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 1474351000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 1474351000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 1271027000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 1271027000 | Unit_Standard_CNY_bAlvWriti06DS1hIqaY9lw | 20240419 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 1271027000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
Operating Segments · E Commerce
Consolidation Items · Statement Business Segments
Multiple units reported for the same period; values are kept separate.
Source dimensions
srt:ConsolidationItemsAxis=us-gaap:OperatingSegmentsMember;us-gaap:StatementBusinessSegmentsAxis=bzun:ECommerceMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2025-01-01 – 2025-12-31 | 8271229000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 8070271000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2024-01-01 – 2024-12-31 | 8070271000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 7621114000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 7621114000 | Unit_Standard_CNY_bAlvWriti06DS1hIqaY9lw | 20240419 | Open filing evidence |
| 2023-01-01 – 2023-12-31 | 7621114000 | Unit_Standard_CNY_hgRMUhOsEEGWH06qy9xoNg | 20260423 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 8400631000 | Unit_Standard_CNY_6uflvX6kLUavooxU4W6U1A | 20250423 | Open filing evidence |
| 2022-01-01 – 2022-12-31 | 8400631000 | Unit_Standard_CNY_bAlvWriti06DS1hIqaY9lw | 20240419 | Open filing evidence |
| 2021-01-01 – 2021-12-31 | 9396256000 | Unit_Standard_CNY_bAlvWriti06DS1hIqaY9lw | 20240419 | Open filing evidence |
Brand E Commerce
Statement Business Segments
Source dimensions
us-gaap:StatementBusinessSegmentsAxis=bzun:BrandECommerceMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2016-01-01 – 2016-12-31 | 3365572000 | CNY | 20170412 | Open filing evidence |
| 2015-01-01 – 2015-12-31 | 2528969000 | CNY | 20170412 | Open filing evidence |
| 2014-01-01 – 2014-12-31 | 1555404000 | CNY | 20170412 | Open filing evidence |
| 2013-01-01 – 2013-12-31 | 1521836000 | CNY | 20160408 | Open filing evidence |
Maikefeng
Statement Business Segments
Source dimensions
us-gaap:StatementBusinessSegmentsAxis=bzun:MaikefengMember| Period | Value | Unit | Filed | Evidence |
|---|---|---|---|---|
| 2016-01-01 – 2016-12-31 | 24703000 | CNY | 20170412 | Open filing evidence |
| 2015-01-01 – 2015-12-31 | 69474000 | CNY | 20170412 | Open filing evidence |
| 2014-01-01 – 2014-12-31 | 29016000 | CNY | 20170412 | Open filing evidence |