RUBICON PROJECT, INC.

EDGAR

Annual consolidated revenue for 2025: about USD 714M, using the latest reported figures. The previous period, 2024, was about USD 668.2M.

Watchlist

Latest quarter

Revenue

193 million USD

2026 Q2 · USD

Exact inputs and evidence

Operating margin

16.19%

2026 Q2 · %

Exact inputs and evidence
  • Operating Income: 31222000 USD Source
  • Revenue: 192823000 USD Source

Operating cash flow

187 million USD

2026 Q2 · USD

Exact inputs and evidence
  • Operating Cash Flow: 65862000 USD Source
  • Operating Cash Flow: -120766000 USD Source

Free cash flow

174 million USD

2026 Q2 · USD

Exact inputs and evidence
  • Operating Cash Flow: 65862000 USD Source
  • Operating Cash Flow: -120766000 USD Source
  • Capital Expenditure: 21533000 USD Source
  • Capital Expenditure: 9400000 USD Source
Cash and cash equivalents
333 million USD Source
Exact value

332615000 USD

Long-term debt including current maturities
350 million USD Source
Exact value

350400000 USD

Shares outstanding
143 million shares Source
Exact value

143382000 shares

Reported share-count change

0.70% · 999 thousand shares

Year-over-year change in reported shares. Splits, issuance and buybacks can affect this figure; it does not isolate employee compensation or economic dilution.

Exact inputs and evidence
  • 142383000 shares · 2025-06-30· Source
  • 143382000 shares · 2026-06-30· Source

Trailing twelve months

The four most recent complete quarters added together. This gives a full-year view that includes the latest quarterly results.

Revenue

742 million USD

2025-07-01 – 2026-06-30

Exact inputs and evidence
  • Revenue: 179494000 USD · 2025-07-01 – 2025-09-30 Source
  • Revenue: 713953000 USD · 2025-01-01 – 2025-12-31 Source
  • Revenue: 508597000 USD · 2025-01-01 – 2025-09-30 Source
  • Revenue: 164371000 USD · 2026-01-01 – 2026-03-31 Source
  • Revenue: 192823000 USD · 2026-04-01 – 2026-06-30 Source

Net income

167 million USD

2025-07-01 – 2026-06-30

Exact inputs and evidence
  • Net income: 20058000 USD · 2025-07-01 – 2025-09-30 Source
  • Net income: 144613000 USD · 2025-01-01 – 2025-12-31 Source
  • Net income: 21563000 USD · 2025-01-01 – 2025-09-30 Source
  • Net income: 4412000 USD · 2026-01-01 – 2026-03-31 Source
  • Net income: 19369000 USD · 2026-04-01 – 2026-06-30 Source

Operating cash flow

281 million USD

2025-07-01 – 2026-06-30

Exact inputs and evidence
  • Operating cash flow: 107711000 USD · 2025-01-01 – 2025-09-30 Source
  • Operating cash flow: 21089000 USD · 2025-01-01 – 2025-06-30 Source
  • Operating cash flow: 236168000 USD · 2025-01-01 – 2025-12-31 Source
  • Operating cash flow: 107711000 USD · 2025-01-01 – 2025-09-30 Source
  • Operating cash flow: -120766000 USD · 2026-01-01 – 2026-03-31 Source
  • Operating cash flow: 65862000 USD · 2026-01-01 – 2026-06-30 Source
  • Operating cash flow: -120766000 USD · 2026-01-01 – 2026-03-31 Source

Capital expenditure

65.2 million USD

2025-07-01 – 2026-06-30

Exact inputs and evidence
  • Capital expenditure: 45131000 USD · 2025-01-01 – 2025-09-30 Source
  • Capital expenditure: 26891000 USD · 2025-01-01 – 2025-06-30 Source
  • Capital expenditure: 70535000 USD · 2025-01-01 – 2025-12-31 Source
  • Capital expenditure: 45131000 USD · 2025-01-01 – 2025-09-30 Source
  • Capital expenditure: 9400000 USD · 2026-01-01 – 2026-03-31 Source
  • Capital expenditure: 21533000 USD · 2026-01-01 – 2026-06-30 Source
  • Capital expenditure: 9400000 USD · 2026-01-01 – 2026-03-31 Source

Free cash flow

216 million USD

2025-07-01 – 2026-06-30

Exact inputs and evidence
  • Operating cash flow: 107711000 USD · 2025-01-01 – 2025-09-30 Source
  • Operating cash flow: 21089000 USD · 2025-01-01 – 2025-06-30 Source
  • Operating cash flow: 236168000 USD · 2025-01-01 – 2025-12-31 Source
  • Operating cash flow: 107711000 USD · 2025-01-01 – 2025-09-30 Source
  • Operating cash flow: -120766000 USD · 2026-01-01 – 2026-03-31 Source
  • Operating cash flow: 65862000 USD · 2026-01-01 – 2026-06-30 Source
  • Operating cash flow: -120766000 USD · 2026-01-01 – 2026-03-31 Source
  • Capital expenditure: 45131000 USD · 2025-01-01 – 2025-09-30 Source
  • Capital expenditure: 26891000 USD · 2025-01-01 – 2025-06-30 Source
  • Capital expenditure: 70535000 USD · 2025-01-01 – 2025-12-31 Source
  • Capital expenditure: 45131000 USD · 2025-01-01 – 2025-09-30 Source
  • Capital expenditure: 9400000 USD · 2026-01-01 – 2026-03-31 Source
  • Capital expenditure: 21533000 USD · 2026-01-01 – 2026-06-30 Source
  • Capital expenditure: 9400000 USD · 2026-01-01 – 2026-03-31 Source

Company performance

Up to ten complete financial years · consolidated figures

Includes later revisions to earlier periods. Annual charts exclude incomplete years.

Latest filing recorded: 2026-08-05.

Financial data available through: 2025-12-31.

Coverage by financial measure
  • Revenue: 11 of 11 periods available· newest 2025-12-31
  • Operating income: 11 of 11 periods available· newest 2025-12-31
  • Net income: 11 of 11 periods available· newest 2025-12-31
  • Operating cash flow: 11 of 11 periods available· newest 2025-12-31
  • Capital expenditure: 11 of 11 periods available· newest 2025-12-31
  • Total assets: 11 of 11 periods available· newest 2025-12-31
  • Total liabilities: 11 of 11 periods available· newest 2025-12-31
  • Current assets: 11 of 11 periods available· newest 2025-12-31
  • Current liabilities: 11 of 11 periods available· newest 2025-12-31
  • Cash and cash equivalents: 11 of 11 periods available· newest 2025-12-31
  • Long-term debt including current maturities: 5 of 11 periods available· newest 2025-12-31
  • Shares outstanding: 11 of 11 periods available· newest 2025-12-31

Coverage describes values retained in this snapshot. Missing values are not zero; loading limits are reported separately.

What changed year over year

Latest complete year compared with the corresponding period one year earlier. These are measured changes; they do not establish their business causes.

  • Revenue

    +6.9%

    Prior period

    USD 668.17 million

    –

    Current period

    USD 713.95 million

    –

    Exact inputs and evidence

    713953000 − 668170000 = 45783000 USD

    668170000 USD · 2024-01-01 – 2024-12-31

    Inspect prior input Prior source

    713953000 USD · 2025-01-01 – 2025-12-31

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  • Net income

    +534.7%

    Prior period

    USD 22.79 million

    –

    Current period

    USD 144.61 million

    –

    Exact inputs and evidence

    144613000 − 22786000 = 121827000 USD

    22786000 USD · 2024-01-01 – 2024-12-31

    Inspect prior input Prior source

    144613000 USD · 2025-01-01 – 2025-12-31

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  • Operating cash flow

    +0.4%

    Prior period

    USD 235.2 million

    –

    Current period

    USD 236.17 million

    –

    Exact inputs and evidence

    236168000 − 235201000 = 967000 USD

    235201000 USD · 2024-01-01 – 2024-12-31

    Inspect prior input Prior source

    236168000 USD · 2025-01-01 – 2025-12-31

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  • Capital expenditure

    +115%

    Prior period

    USD 32.81 million

    –

    Current period

    USD 70.54 million

    –

    Exact inputs and evidence

    70535000 − 32810000 = 37725000 USD

    32810000 USD · 2024-01-01 – 2024-12-31

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    70535000 USD · 2025-01-01 – 2025-12-31

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Where revenue goes

How a period’s revenue divides into costs and what remains as profit. Items marked Derived are calculated by subtraction from reported figures.

2025 2025-01-01 – 2025-12-31

  • Revenue USD 713.95 million 100% of revenue
  • Operating costs Derived USD 616.35 million 86% of revenue
  • Operating income USD 97.6 million 14% of revenue
  • Tax, interest and other Derived −USD 47.01 million −6.6% of revenue
  • Net income USD 144.61 million 20% of revenue

Cash

  • Operating cash flow USD 236.17 million 33% of revenue
  • Capital expenditure USD 70.54 million 9.9% of revenue
  • Free cash flow Derived USD 165.63 million 23% of revenue

Share of revenue by period

  • Net income
  • Tax, interest and other
  • Operating costs
  • 2016 Operating loss: operating costs were 109% of revenue.
  • 2017 Operating loss: operating costs were 201% of revenue.
  • 2018 Operating loss: operating costs were 151% of revenue.
  • 2019 Operating loss: operating costs were 118% of revenue.
  • 2020 Operating loss: operating costs were 124% of revenue.
  • 2021 Operating loss: operating costs were 117% of revenue.
  • 2022 Operating loss: operating costs were 120% of revenue.
  • 2023 Operating loss: operating costs were 125% of revenue.
  • 2024 92%
  • 2025 Net income was higher than operating income, so the split is not drawn.
Values and sources
Revenue breakdown by annual reporting period
PeriodRevenueOperating costsOperating incomeTax, interest and otherNet incomeFree cash flowSource
2016 2016-01-01 – 2016-12-31278221000 303118000 Derived -24897000 -6844000 Derived -18053000 36642000 Derived
Source
2017 2017-01-01 – 2017-12-31155545000 312521000 Derived -156976000 -2193000 Derived -154783000 -10903000 Derived
Source
2018 2018-01-01 – 2018-12-31124685000 188293000 Derived -63608000 -1786000 Derived -61822000 -34119000 Derived
Source
2019 2019-01-01 – 2019-12-31156414000 183997000 Derived -27583000 -2105000 Derived -25478000 20558000 Derived
Source
2020 2020-01-01 – 2020-12-31221628000 275862000 Derived -54234000 -802000 Derived -53432000 -26357000 Derived
Source
2021 2021-01-01 – 2021-12-31468413000 549483000 Derived -81070000 -81135000 Derived 65000 108892000 Derived
Source
2022 2022-01-01 – 2022-12-31577069000 689853000 Derived -112784000 17539000 Derived -130323000 161735000 Derived
Source
2023 2023-01-01 – 2023-12-31619710000 774719000 Derived -155009000 4175000 Derived -159184000 187603000 Derived
Source
2024 2024-01-01 – 2024-12-31668170000 617083000 Derived 51087000 28301000 Derived 22786000 202391000 Derived
Source
2025 2025-01-01 – 2025-12-31713953000 616352000 Derived 97601000 -47012000 Derived 144613000 165633000 Derived
Source

Amounts are exact, in USD.

Growth

Sales over time and how quickly they are changing.

Revenue

Revenue reported for each complete financial period.

USD 714M 2025
Revenue historyRevenue reported for each complete financial period. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.771.1M578.3M385.5M192.8M0.0201620212025
Values and sources
Revenue values and source evidence
PeriodSeriesValue(USD)Source evidence
2016Revenue278221000
2017Revenue155545000
2018Revenue124685000
2019Revenue156414000
2020Revenue221628000
2021Revenue468413000
2022Revenue577069000
2023Revenue619710000
2024Revenue668170000
2025Revenue713953000

Revenue growth

Change in revenue from the same financial period one year earlier.

6.9% 2025
Revenue growth historyChange in revenue from the same financial period one year earlier. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.124%79%34%-11%-57%201620212025
Values and sources
Revenue growth values and source evidence
PeriodSeriesValueSource evidence
2016Year over year12%
2017Year over year-44.1%
2018Year over year-19.8%
2019Year over year25.4%
2020Year over year41.7%
2021Year over year111.4%
2022Year over year23.2%
2023Year over year7.4%
2024Year over year7.8%
2025Year over year6.9%

Profit and cash

How much revenue becomes profit, and how much cash operations generate.

Profit margins

Operating income, net income and free cash flow as a share of revenue.

Operating margin 13.7% 2025
Net margin 20.3% 2025
Free cash flow margin 23.2% 2025
Profit margins historyOperating income, net income and free cash flow as a share of revenue. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.41%3%-35%-73%-111%201620212025
  • Operating margin
  • Net margin
  • Free cash flow margin
Values and sources
Profit margins values and source evidence
PeriodSeriesValueSource evidence
2016Operating margin-8.9%
2017Operating margin-100.9%
2018Operating margin-51%
2019Operating margin-17.6%
2020Operating margin-24.5%
2021Operating margin-17.3%
2022Operating margin-19.5%
2023Operating margin-25%
2024Operating margin7.6%
2025Operating margin13.7%
2016Net margin-6.5%
2017Net margin-99.5%
2018Net margin-49.6%
2019Net margin-16.3%
2020Net margin-24.1%
2021Net margin0%
2022Net margin-22.6%
2023Net margin-25.7%
2024Net margin3.4%
2025Net margin20.3%
2016Free cash flow margin13.2%
2017Free cash flow margin-7%
2018Free cash flow margin-27.4%
2019Free cash flow margin13.1%
2020Free cash flow margin-11.9%
2021Free cash flow margin23.2%
2022Free cash flow margin28%
2023Free cash flow margin30.3%
2024Free cash flow margin30.3%
2025Free cash flow margin23.2%

Operating cash flow

Cash generated by the company’s normal business operations.

USD 236.2M 2025
Operating cash flow historyCash generated by the company’s normal business operations. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.256.9M181.8M106.7M31.7M-43.4M201620212025
Values and sources
Operating cash flow values and source evidence
PeriodSeriesValue(USD)Source evidence
2016Operating cash flow60121000
2017Operating cash flow21535000
2018Operating cash flow-22686000
2019Operating cash flow31983000
2020Operating cash flow-12065000
2021Operating cash flow126589000
2022Operating cash flow192550000
2023Operating cash flow214367000
2024Operating cash flow235201000
2025Operating cash flow236168000

Free cash flow

Operating cash flow minus capital expenditure for the same period and unit.

USD 165.6M 2025
Free cash flow historyOperating cash flow minus capital expenditure for the same period and unit. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.221.3M152.7M84.1M15.5M-53.0M201620212025
Values and sources
Free cash flow values and source evidence
PeriodSeriesValue(USD)Source evidence
2016Free cash flow36642000
2017Free cash flow-10903000
2018Free cash flow-34119000
2019Free cash flow20558000
2020Free cash flow-26357000
2021Free cash flow108892000
2022Free cash flow161735000
2023Free cash flow187603000
2024Free cash flow202391000
2025Free cash flow165633000

Balance sheet

Liabilities and short-term ability to meet obligations at each period end.

Liabilities to assets

Total liabilities as a share of total assets.

70.9% 2025
Liabilities to assets historyTotal liabilities as a share of total assets. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.80%60%40%20%0%201620212025
Values and sources
Liabilities to assets values and source evidence
PeriodSeriesValueSource evidence
2016Liabilities / assets42.4%
2017Liabilities / assets57.1%
2018Liabilities / assets67.2%
2019Liabilities / assets71.7%
2020Liabilities / assets59.4%
2021Liabilities / assets67.5%
2022Liabilities / assets70.8%
2023Liabilities / assets73.9%
2024Liabilities / assets73.1%
2025Liabilities / assets70.9%

Current assets to current liabilities

Current assets divided by current liabilities.

1.02× 2025
Current assets to current liabilities historyCurrent assets divided by current liabilities. Values are shown by financial reporting period. Open Values and sources below for the exact observations and evidence.1.94×1.45×0.97×0.48×0.00×201620212025
Values and sources
Current assets to current liabilities values and source evidence
PeriodSeriesValueSource evidence
2016Current assets / current liabilities1.79×
2017Current assets / current liabilities1.4×
2018Current assets / current liabilities1.25×
2019Current assets / current liabilities1.17×
2020Current assets / current liabilities1.16×
2021Current assets / current liabilities1.14×
2022Current assets / current liabilities1.18×
2023Current assets / current liabilities1.09×
2024Current assets / current liabilities1.14×
2025Current assets / current liabilities1.02×

Cash generation

Compare reported profit with operating cash and capital spending. Free cash flow is calculated as operating cash flow minus capital expenditure when both exact, consolidated amounts match the same period and unit.

Cash generation by annual reporting period
PeriodNet incomeOperating cash flowCapital expenditureFree cash flow
2016 2016-01-01 – 2016-12-31
−USD 18.05 million
Exact value

Exact value: -18053000 USD

2016-01-01 – 2016-12-31: -18053000 USD Inspect Net Income Open source
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USD 60.12 million
Exact value

Exact value: 60121000 USD

2016-01-01 – 2016-12-31: 60121000 USD Inspect Operating Cash Flow Open source
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USD 23.48 million
Exact value

Exact value: 23479000 USD

2016-01-01 – 2016-12-31: 23479000 USD Inspect Capital Expenditure Open source
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USD 36.64 million
Calculation and evidence

60121000 − 23479000 USD

Exact free cash flow: 36642000 USD

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2017 2017-01-01 – 2017-12-31
−USD 154.78 million
Exact value

Exact value: -154783000 USD

2017-01-01 – 2017-12-31: -154783000 USD Inspect Net Income Open source
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USD 21.54 million
Exact value

Exact value: 21535000 USD

2017-01-01 – 2017-12-31: 21535000 USD Inspect Operating Cash Flow Open source
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USD 32.44 million
Exact value

Exact value: 32438000 USD

2017-01-01 – 2017-12-31: 32438000 USD Inspect Capital Expenditure Open source
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−USD 10.9 million
Calculation and evidence

21535000 − 32438000 USD

Exact free cash flow: -10903000 USD

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2018 2018-01-01 – 2018-12-31
−USD 61.82 million
Exact value

Exact value: -61822000 USD

2018-01-01 – 2018-12-31: -61822000 USD Inspect Net Income Open source
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−USD 22.69 million
Exact value

Exact value: -22686000 USD

2018-01-01 – 2018-12-31: -22686000 USD Inspect Operating Cash Flow Open source
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USD 11.43 million
Exact value

Exact value: 11433000 USD

2018-01-01 – 2018-12-31: 11433000 USD Inspect Capital Expenditure Open source
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−USD 34.12 million
Calculation and evidence

-22686000 − 11433000 USD

Exact free cash flow: -34119000 USD

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2019 2019-01-01 – 2019-12-31
−USD 25.48 million
Exact value

Exact value: -25478000 USD

2019-01-01 – 2019-12-31: -25478000 USD Inspect Net Income Open source
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USD 31.98 million
Exact value

Exact value: 31983000 USD

2019-01-01 – 2019-12-31: 31983000 USD Inspect Operating Cash Flow Open source
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USD 11.43 million
Exact value

Exact value: 11425000 USD

2019-01-01 – 2019-12-31: 11425000 USD Inspect Capital Expenditure Open source
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USD 20.56 million
Calculation and evidence

31983000 − 11425000 USD

Exact free cash flow: 20558000 USD

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2020 2020-01-01 – 2020-12-31
−USD 53.43 million
Exact value

Exact value: -53432000 USD

2020-01-01 – 2020-12-31: -53432000 USD Inspect Net Income Open source
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−USD 12.07 million
Exact value

Exact value: -12065000 USD

2020-01-01 – 2020-12-31: -12065000 USD Inspect Operating Cash Flow Open source
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USD 14.29 million
Exact value

Exact value: 14292000 USD

2020-01-01 – 2020-12-31: 14292000 USD Inspect Capital Expenditure Open source
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−USD 26.36 million
Calculation and evidence

-12065000 − 14292000 USD

Exact free cash flow: -26357000 USD

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2021 2021-01-01 – 2021-12-31
USD 65,000
Exact value

Exact value: 65000 USD

2021-01-01 – 2021-12-31: 65000 USD Inspect Net Income Open source
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USD 126.59 million
Exact value

Exact value: 126589000 USD

2021-01-01 – 2021-12-31: 126589000 USD Inspect Operating Cash Flow Open source
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USD 17.7 million
Exact value

Exact value: 17697000 USD

2021-01-01 – 2021-12-31: 17697000 USD Inspect Capital Expenditure Open source
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USD 108.89 million
Calculation and evidence

126589000 − 17697000 USD

Exact free cash flow: 108892000 USD

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2022 2022-01-01 – 2022-12-31
−USD 130.32 million
Exact value

Exact value: -130323000 USD

2022-01-01 – 2022-12-31: -130323000 USD Inspect Net Income Open source
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USD 192.55 million
Exact value

Exact value: 192550000 USD

2022-01-01 – 2022-12-31: 192550000 USD Inspect Operating Cash Flow Open source
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USD 30.82 million
Exact value

Exact value: 30815000 USD

2022-01-01 – 2022-12-31: 30815000 USD Inspect Capital Expenditure Open source
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USD 161.74 million
Calculation and evidence

192550000 − 30815000 USD

Exact free cash flow: 161735000 USD

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2023 2023-01-01 – 2023-12-31
−USD 159.18 million
Exact value

Exact value: -159184000 USD

2023-01-01 – 2023-12-31: -159184000 USD Inspect Net Income Open source
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USD 214.37 million
Exact value

Exact value: 214367000 USD

2023-01-01 – 2023-12-31: 214367000 USD Inspect Operating Cash Flow Open source
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USD 26.76 million
Exact value

Exact value: 26764000 USD

2023-01-01 – 2023-12-31: 26764000 USD Inspect Capital Expenditure Open source
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USD 187.6 million
Calculation and evidence

214367000 − 26764000 USD

Exact free cash flow: 187603000 USD

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2024 2024-01-01 – 2024-12-31
USD 22.79 million
Exact value

Exact value: 22786000 USD

2024-01-01 – 2024-12-31: 22786000 USD Inspect Net Income Open source
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USD 235.2 million
Exact value

Exact value: 235201000 USD

2024-01-01 – 2024-12-31: 235201000 USD Inspect Operating Cash Flow Open source
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USD 32.81 million
Exact value

Exact value: 32810000 USD

2024-01-01 – 2024-12-31: 32810000 USD Inspect Capital Expenditure Open source
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USD 202.39 million
Calculation and evidence

235201000 − 32810000 USD

Exact free cash flow: 202391000 USD

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2025 2025-01-01 – 2025-12-31
USD 144.61 million
Exact value

Exact value: 144613000 USD

2025-01-01 – 2025-12-31: 144613000 USD Inspect Net Income Open source
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USD 236.17 million
Exact value

Exact value: 236168000 USD

2025-01-01 – 2025-12-31: 236168000 USD Inspect Operating Cash Flow Open source
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USD 70.54 million
Exact value

Exact value: 70535000 USD

2025-01-01 – 2025-12-31: 70535000 USD Inspect Capital Expenditure Open source
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USD 165.63 million
Calculation and evidence

236168000 − 70535000 USD

Exact free cash flow: 165633000 USD

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Capital expenditure uses the canonical mapped positive-spending convention. A missing, ambiguous, incompatible, or negative-sign input is left blank. Values use the latest reported version.

Dataset coverage and company identifiers

Coverage reflects filings processed into this Fundies dataset; it does not imply every source filing is loaded.

91 filings · 4,376 latest values · 4,376 originally reported values

Dataset published . Source filing dates and reporting periods are shown separately.

Identifiers: 0001595974, 1595974, MGNI, RUBI, edgar:1595974

Also known as MAGNITE, INC., RUBICON PROJECT, INC., THE RUBICON PROJECT, INC.