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Segment disclosures

Company overview

Taomee Holdings Ltd

Each reported dimension combination stays separate. Revenue and operating income are shown as reported, with their dates and sources.

Revenue · Reported segment facts

2 dimension combinations 14 retained observations 5 reported periods

Counts describe retained dimensioned rows only. Periods and members can change across reports, and this view does not infer missing values or expected segment totals.

Offline Business Segment

Statement Business Segments

Multiple units reported for the same period; values are kept separate.

Source dimensions us-gaap:StatementBusinessSegmentsAxis=taom:OfflineBusinessSegmentMember
PeriodValueUnitFiledEvidence
2014-01-01 – 2014-12-318976888 Unit1320150415Open filing evidence
2013-01-01 – 2013-12-3113117356 Unit1320150415Open filing evidence
2013-01-01 – 2013-12-3113117356 USD20140411Open filing evidence
2012-01-01 – 2012-12-318188499 Unit1320150415Open filing evidence
2012-01-01 – 2012-12-318188499 USD20140411Open filing evidence
2011-01-01 – 2011-12-315296444 USD20140411Open filing evidence
2010-01-01 – 2010-12-312412539 USD20130417Open filing evidence

Online Business Segment

Statement Business Segments

Multiple units reported for the same period; values are kept separate.

Source dimensions us-gaap:StatementBusinessSegmentsAxis=taom:OnlineBusinessSegmentMember
PeriodValueUnitFiledEvidence
2014-01-01 – 2014-12-3135277786 Unit1320150415Open filing evidence
2013-01-01 – 2013-12-3137670793 Unit1320150415Open filing evidence
2013-01-01 – 2013-12-3137670793 USD20140411Open filing evidence
2012-01-01 – 2012-12-3134091925 Unit1320150415Open filing evidence
2012-01-01 – 2012-12-3134091925 USD20140411Open filing evidence
2011-01-01 – 2011-12-3143115126 USD20140411Open filing evidence
2010-01-01 – 2010-12-3136496631 USD20130417Open filing evidence